2025 Senate Bill 359

Consumer protection: privacy; personal data privacy act; create.

A bill to establish the privacy rights of consumers; to require certain persons to provide certain notices to consumers regarding the collection, processing, sale, sharing, and retention of personal data; to provide for a universal opt-out mechanism; to prohibit certain acts and practices concerning the collection, processing, sale, sharing, and retention of personal data; to establish standards and practices regarding the collection, processing, sale, sharing, and retention of personal data; to require the registration of data brokers; to provide for the powers and duties of certain state governmental officers and entities; to create certain funds; and to provide civil sanctions and remedies.

Senate Fiscal Agency Analysis

The bill would enact the "Personal Privacy Data Act" to establish consumers' rights related to the collection and use of personal data. It also would establish requirements of collectors and processors of personal data. Among other requirements, a collector would have to obtain consent from a consumer before processing the consumer's personal data and provide a privacy notice concerning the purpose of that data processing.

Introduced in the Senate

June 5, 2025

Introduced by Sen. Rosemary Bayer (D-13) and 9 co-sponsors

Co-sponsored by Sens. Stephanie Chang (D-3), Mary Cavanagh (D-6), Erika Geiss (D-1), Mallory McMorrow (D-8), Sue Shink (D-14), Sarah Anthony (D-21), Jeff Irwin (D-15), John Damoose (R-37) and Sylvia Santana (D-2)

Referred to the Committee on Finance, Insurance, and Consumer Protection

June 11, 2025

Reported without amendment

June 12, 2025

Referred to the Committee of the Whole