Senator Hansen asked and was granted unanimous consent to make a statement and moved that the statement be printed
in the Journal.
The motion prevailed.
Senator Hansen’s statement is as follows:
Senate Bill No. 1180 would amend the Michigan Vehicle Code to allow the Secretary of State to use the Pure Michigan
brand or a similar brand as part of the standard design for registration plates. There will be no additional cost to the state
for switching to the new standard license plate that will display the Pure Michigan brand.
Due to the great success of the Pure Michigan campaign, it is important that we look long-term and find ways to reinforce
the Pure Michigan brand. Senate Bill No. 1180 would play a role in promoting Michigan both in-state as well as the
across the country and anywhere a license plate can be seen.
We can all agree that it’s great to hear our favorite places in Michigan depicted in Pure Michigan commercials. However,
adding the Pure Michigan brand to a license plate is the ideal visual reminder that will help to strengthen the nation’s most
successful state marketing plan.
Thank you and I would appreciate your “yes” vote on Senate Bill No. 1180 so we can all proudly display Pure Michigan
on our vehicles.