I think this article may have saved my life, because it provided the main argument behind a major paper for
an MBA I was working on. I read it last year and I remembered it very well. I found some of these "forbidden" things very funny, like the fact that people consider cars a "necessary evil" so probably ca insurance companies are on the brink of bankruptcy. Last week I went to Seattle and I realized why people were staring at my SUV like it was a flying saucer, so I decided to walk instead.