This is an article from the Grand Rapids Press regarding this bill/tax/assessment.
Hey Santas, please come to GR; Convention bureau tries to lure more groups to meet in area.
The Grand Rapids Press (Grand Rapids, MI) (May 23, 2007): pC1.
Byline: Mary Radigan / The Grand Rapids Press
GRAND RAPIDS -- Will the Amalgamated Order of the Real Bearded Santas come to Grand Rapids for its annual meeting in 2008? Grand Rapids/Kent County Convention & Visitors Bureau officials are making a list and checking it twice in hopes the organization will make Grand Rapids its choice. At the CVB's 80th annual meeting Tuesday, George Helmstead, vice president of sales, said a successful bid would bring in 1,500 jolly old Saint Nicks with real face hair, booking 3,200 room nights. Another successful bid could bring to DeVos Place the League of the United Latin American Citizens organization in 2010, bringing in more than $1 million in direct spending and 4,900 booked room nights. For this year, hotel reservations are projected to top 125,000 room nights. The bureau wants to expand by creating partnerships and convention/tourism business. A goal for the next two years is to raise $2 million to bolster the annual $3.1 million budget for marketing and advertising. A six-week radio campaign, "Michigan's West Coast -- Pure Michigan," kicked off across the state Monday in a $200,000 collaborative effort between the convention bureau and Travel Michigan. With a "West Side Story" theme, the ad also is running three months in northern Indiana. "The challenge is we are spread too thin, and we need a $5 million budget to compete nationally," Helmstead said. "We only have enough money to run a 13-week campaign for the (overall) Michigan's West Coast promotion, when we should be doing it all year." CVB President Steve Wilson was in Lansing on Tuesday, appearing before a state Senate committee hearing to discuss a proposed 2 percent surcharge on most hotel rooms in Kent County. The measure was passed by the state House earlier this month. Wilson has indicated the CVB would levy only a 1 percent surcharge, which would raise an estimated $1 million. It would be divided among the new West Michigan Sports Commission and CVB programs to promote tourism, suburban meetings and larger conventions. "West Michigan leads the way with bookings and bringing people here," said Kathleen Ponitz, chairwoman of the CVB's board of directors. "We want people to think about the organizations they belong to and about bringing in conventions."
What is the CVB current budget and where is all the money going? Why is there in information booth in downtown Grand Rapids?